For a diamond to be truly appreciated, its brilliance needs to be seen. The awe translates into appreciation and accolades only when the experience is first hand. At Kohinoor, we never miss the opportunity to show the world its brilliance. By participating in some of the biggest food and hospitality events, we ensure that the world is always updated on what are Kohinoor’s next moves.
Some of the noted platforms on which Kohinoor showcased its mettle were:
GULFOOD 2011
One of the world’s biggest annual food & hospitality events, Gulfood offers a gigantic interactive platform for buyers and suppliers from around the world. It is a potpourri of all the key sectors from the food and hospitality trade.
This year, the event was held from Feb 27th to Mar 2nd and served as a window to Kohinoor’s range. Visitors were exposed to the exhaustive array of our products covering Basmati rice as well as processed food segments. From Ready-To-Eat Meals, Cook-In Sauces, Cook-In Pastes, Authentic Indian Spices to our Frozen Category including Frozen Snacks, Breads etc., everything that constitutes Kohinoor’s platter was showcased. In the rice section, focus was kept on the exclusive Kohinoor Limited Edition along with the Kohinoor Platinum, Kohinoor Gold and Kohinoor Silver. Wet Sampling of Frozen Paneer with Kohinoor Simmer sauces was also done to let the visitors taste and feel the real authentic flavour Kohinoor promises through each of its products.
Special emphasis was laid on the products of our premium Private Label Clientage which generated tremendous response from buyers across the world, namely the USA, Canada, Spain, France, Germany, Belgium, Seychelles, Bahrain, Kuwait, Qatar, Jordan, Syria, Lebanon, Nigeria, Iran, Iraq, UAE, Singapore, Hong Kong, Korea, Australia etc. This will help Kohinoor extend its global footprint and exploit new opportunities in newer markets. Kohinoor’s showcase garnered
FOOD FORUM
The Food Forum India (FFI) is an annual two-day magnum opus of the Indian food industry. With a perspective on India, FFI comprises a conference and exhibition, and signs off with the Coca-Cola Golden Spoon Awards for excellence in the business of food retailing & services.
This year, Food Forum India was held from March 28-29, 2011. The Food Forum had Mr. Gurnam Arora (JMD) as a panelist in the discussion and gave away awards later during the event.
The forum had a 10 point discussion on industry relevant topics in which several prominent speakers shared their opinions. The points of discussion included Role model for Private Labels: Germany or UK, How Viable is Foreign Food Retailing, Time to Pace Up Modernisation, Food Safety in India: Missing in Action, Retailers Vs Manufacturers: Shifting Power Dynamics, Monitoring Supply Chain – Key to Operational Efficiency, Need
of the Hour: Trained Manpower and
How the Love of Millions
Made Us Powerful: The most loved brand is now a Powerbrand
When more than 40,000 brands are vying for the coveted title which only a few can claim, the competition is bound to be tough. But our millions of patrons, across the length and breadth of the country, proved the fact that nothing is more powerful than love. It is their love which propelled Kohinoor once again to stand tall, reinforcing its standing as a powerful leader of the category with the POWERBRAND status.
Awarded after 5 years of rigorous research and scrutinizing various powerrave reviews for its exclusive display as well as for the rich and authentic taste of products which were served to the visitors in live cooking and
AAHAR: (International Food & Hospitality Fair)
Recognised and respected as one of the leading events of its kind in Asia, AAHAR INTERNATIONAL FOOD & HOSPITALITY FAIR was held from March 10 -14, 2011 at Pragati Maidan, New Delhi. In its 26th Avatar this year, the premier exhibition was divided into two independent shows viz. 'FOOD INDIA' covering food, processed foods sector and ‘HOSPITALITY INDIA’ representing Hotel & Restaurant, Bakery & Confectionery Equipment and Supplies.
Kohinoor, once again, used the platform to showcase its exhaustive range of products. The Kohinoor stall which was strategically placed at the entrance and was the second largest in the APEDA pavilion, earned rave reviews for its presentation. Visitors were thoroughly impressed with Kohinoor’s unique display and its wide range of authentic products. Our stall also won the best display award at the exhibition.
Free sampling conducted at the venue was a great success as people became happily aware of Kohinoor’s presence in Frozen, Ready to Eat, Spices, Gravies & Chutneys, adding to the Kohinoor’s band perception of a food giant.
Many buyers from the UK, UAE, South Africa and other countries showed keen interest in our product range opening up new avenues for global presence.
All in all, Kohinoor’s participation was well received and appreciated, and successfully strengthened the reputation of Kohinoor.
Kohinoor’s New Gems:
New product launches under Frozen Foods and Heat & Eat Range
In its commitment to bring authentic Indian taste in its truest form, Kohinoor brings yet another set of lip-smacking delicacies. Five new mouth-watering snacks offering a heavenly trip for the taste buds have been launched under the frozen food range. These include Cheese Balls, Cheese Samosa, Hara Bhara Kabab, Spring Rolls and Vegetable Momos.
Under the Heat & Eat range, another sumptuous treat Peepae Wale Chholey has been launched. It is a delicious dish of white chickpeas cooked in traditional Amritsari style with specially chosen Indian spices.
With this, Kohinoor has further strengthened its position as a food brand that is known to serve only the true taste of authenticity.
Other Notable Participations and Interactions
Kohinoor has always believed in going to the consumer directly and interacting with them and have their first hand reaction. This not only helps consumers in voicing their opinions straight to us but helps them experience Kohinoor’s new products. Keeping with the tradition, a lot of wet sampling as well as new launches were done across the nation, few of which were:
18 Wet Sampling activities for Kohinoor Ready To Eat Products in M.T covering 8 Big Bazaars across Delhi/NCR
16 Wet Sampling activities in General Trade covering 16 stores in Delhi/ NCR
14 Wet Sampling activities in Bharti Walmart covering their Amritsar, Jalandhar, Zirakhpur and Kota store.
Mega launch of Kohinoor Ambient and Frozen products in CII Trade Fair, Chandigarh • Newspaper inserts in South Delhi and West Delhi
Spreading the Radiance called Kohinoo 
FOOD FORUM
The Food Forum India (FFI) is an annual two-day magnum opus of the Indian food industry. With a perspective on India, FFI comprises a conference and exhibition, and signs off with the Coca-Cola Golden Spoon Awards for excellence in the business of food retailing & services.
When more than 40,000 brands are vying for the coveted title which only a few can claim, the competition is bound to be tough. But our millions of patrons, across the length and breadth of the country, proved the fact that nothing is more powerful than love. It is their love which propelled Kohinoor once again to stand tall, reinforcing its standing as a powerful leader of the category with the POWERBRAND status.
Recognised and respected as one of the leading events of its kind in Asia, AAHAR INTERNATIONAL FOOD & HOSPITALITY FAIR was held from March 10 -14, 2011 at Pragati Maidan, New Delhi. In its 26th Avatar this year, the premier exhibition was divided into two independent shows viz. 'FOOD INDIA' covering food, processed foods sector and ‘HOSPITALITY INDIA’ representing Hotel & Restaurant, Bakery & Confectionery Equipment and Supplies.
In its commitment to bring authentic Indian taste in its truest form, Kohinoor brings yet another set of lip-smacking delicacies. Five new mouth-watering snacks offering a heavenly trip for the taste buds have been launched under the frozen food range. These include Cheese Balls, Cheese Samosa, Hara Bhara Kabab, Spring Rolls and Vegetable Momos.
Kohinoor has always believed in going to the consumer directly and interacting with them and have their first hand reaction. This not only helps consumers in voicing their opinions straight to us but helps them experience Kohinoor’s new products. Keeping with the tradition, a lot of wet sampling as well as new launches were done across the nation, few of which were: