Basmati’, when literally translated in Hindi, means the queen of fragrance. Considered the world’s best rice, it is exported all around the globe, something that has been happening for centuries now. According to Ayurveda, Basmati is the king of all varieties of rice - is saatvic and pure, nourishing for the body tissues and easy to digest. And it’s this divine aroma of basmati rice along with its supreme quality and purity that has been delighting gourmets across the world.
The Indian basmati rice is no different. Globally desired, its sublime taste is known to have many ardent followers worldwide. And when one talks about the Indian basmati rice, only one name springs to mind – Kohinoor. World over, food lovers swear by its delicious authentic taste that travels through the mouth to stay put in the heart.